A little about me

I am an Assistant Professor at the Department of Computer Science and Informatics at the School of Engineering of Jönköping University (JU) in Sweden and Recurring Visiting Assistant Professor at the Department of Computer Engineering of Kasetsart University in Thailand.

My current research includes:

  1. (theory-driven) personalization and user modeling based on investigating (online) behavior, preferences, and needs
  2. implicit user model acquisition (e.g., social media trails, IoT)
  3. user-centered system evaluations
  4. developing (personalized) persuasive technologies for behavioral change

Currently I am involved in the following courses at JU:

  1. User Research
  2. User Experience Design
  3. Information Architecture
  4. The New Generation Web

Other things that fascinate me

  • Persuasive Technology
  • Human-Technology Interaction (e.g., UXD, UID, UCD)
  • Personalization and User Modeling
  • (Social) Psychology
  • New Media
  • Decision Making and Consumer Behavior
  • Personality and Affect