A little about me

I am an Assistant Professor at the Computer Science and Informatics department at the School of Engineering of Jönköping University (JU) in Sweden.

My current research includes:

  1. (theory-driven) personalization and user modeling based on investigating (online) behavior, preferences, and needs
  2. implicit user model acquisition (e.g., social media trails, IoT)
  3. user-centered system evaluations
  4. developing (personalized) persuasive technologies for behavioral change

Currently I am involved in the following courses at JU:

  1. User Research
  2. User Experience Design
  3. Information Architecture
  4. The New Generation Web

Other things that fascinate me

  • Persuasive Technology
  • Human-Technology Interaction (e.g., UXD, UID, UCD)
  • Personalization and User Modeling
  • (Social) Psychology
  • New Media
  • Decision Making and Consumer Behavior
  • Personality and Affect